On the World
Wide Web you'll find a site called
Abbey's Web (1). Browse it and you'll find a biography of
the late author Edward Abbey, an extensive bibliography,
a searchable collection of quotes, a list of links to
related sites, an archived discussion group, and hundreds
of comments added by visitors to the site. Abbey's Web is reachable from
anywhere in the world via the Internet, but it is
physically located on a computer in Stockholm (2), Sweden
(3), of all places, and is written and maintained by me,
a Swedish software engineer. The obvious question is, Why
me?
Reno, 1987
Let's go back to 1987. At that time I
was bored with my job, with the wet and cold Swedish
climate, and with my personal life in general. It was
time for a change, and circumstances landed me a software
engineering job in Reno, Nevada, USA.
Back then I was more of a computer
hacker than a nature lover and I paid more attention to
bits and bytes than to the nature around me; as my
co-workers dragged me out on camping trips and bike
rides, however, my eyes opened to the beauty all around
me. Still, I preferred the Sierras over the hot, dusty,
and harsh desert.
One day a friend gave me a book to
read; it was called Desert Solitaire (4) and it
was written by one Edward Abbey. That evening I read it
from cover to cover. I was hooked by his writing, with
its unique combination of beautiful descriptions of the
desert and a biting wit that attacks the forces that
would destroy it. The next weekend I ventured out on my
own to try to find the magic of the desert that had
obviously eluded me so far.
I found it.
This experience fueled my
metamorphosis from a computer nerd to an outdoor
enthusiast and nature-defending nerd. Before returning to
Sweden in October of 1989, I took a month-long trip
through southern Utah, northern Arizona, and the eastern
Sierra Nevada. Along the way I read more books by Edward
Abbey and got even more firmly hooked when I had a chance
to see and feel the areas he loved and fought for.
Back to Stockholm
After a few years back
home in Sweden, I felt the lure of the desert. I re-read
all my Abbey books but craved more. I searched all over
the Internet for a full bibliography, but to my surprise
I found nothing on Edward Abbey. The US Library of
Congress (5) had its big catalog LOCIS hooked up for
anyone to search in, though. The user interface was a bit
old and not very friendly, but I was able to find
information on almost all books published by Abbey, as
well as on many books to which he contributed. I saved
the search results in a file on my computer.
By that time I had gotten
interested in the World Wide Web, with its user-friendly
interface and ease of publishing. I wanted to experiment
with the WWW and, because I had free access to the
Internet through my work, I decided to make my collected
bibliography available for all.
Building Abbey's Web
I formatted my list using
the word processing program Microsoft Word. Then I got
more ambitious than I had planned and added more and more
information to the document. I wrote up a little
biography of Ed and a section with facts about his death
and burial, a topic that has been surrounded by rumors. I
copied the cover text from all the Abbey books I owned to
give the reader some information on what each book was
about and added my personal thoughts. I wanted to collect
the opinions of others, too, so I wrote a small program
that enables the reader to leave comments on each book.
These comments have become part of the document for
others to read.
I created some graphical
icons for navigating among the pages and for a logo I
"borrowed" the cover design for the book Abbey's
Road (6), substituting the word web for road. I even
kept the little sign: "Take the other."
Going Online
My employers recently had
hooked up to the Internet and gave me permission to mount
Abbey's Web on their WWW server. Otherwise, I would have
had to sign up with some Internet provider that allows
personal WWW pages, or with one of the "WWW
hotels" where you can publish your pages for a small
fee.
As you probably know by now, a document
published on the WWW must be cast in the format called
Hyper Text Markup Language, or HTML (7). If I were to
publish the text as a Word document, all my readers would
be required to have MS Word on their computers, which
would exclude all who use a UNIX workstation or a text
terminal.
Fortunately, there are programs-both
commercially available and free for the downloading from
the Internet-that can convert documents created in
popular word processing packages (MS Word, WordPerfect,
PageMaker, FrameMaker, etc.) to HTML. That way, the web
builder doesn't need to learn another editing program. I
picked an application called rtftoweb (8), which has a
nice feature: it can create many small hyperlinked
documents from a big Word document by breaking it up at
heading levels.
When I had converted the
documents to HTML, the only other thing I had to do to
get it out on the Internet was to copy the files to a
specific folder on the computer that runs the WWW server
software.
Home, Home on the Web
Now Edward Abbey had a
home on the World Wide Web, but no one would ever find it
unless I advertised it. I did this in several ways.
First, I informed the maintainers of big subject indexes
like Yahoo (9) and Galaxy (10) that there was now
information about Edward Abbey available on the Web.
Anyone who came there looking for information about
authors would find a link to Abbey's Web on the
"authors" page. There also are some sites that
are dedicated to literature and I informed them,
too.
Then I made sure that the automatic
indexing programs (a.k.a. "robots"), like Lycos
(11) and Infoseek (12), would find Abbey's Web. These
robots roam the Internet continuously, looking for new or
updated information and building huge databases of
keywords. Now, anyone who searches these databases for
words like Abbey, monkey-wrenching, or Arches (National
Park) will be pointed toward Abbey's Web. (This step was
not really necessary; the robots would have found my
pages anyway because other sites point to it, but by
telling them myself they found it faster.)
The page called What's New on the WWW
(13) is a popular place for announcing new Web sites.
When Abbey's Web showed up on the list, the site was
inundated with a flash flood of connections from curious
`Net surfers in 28 countries scattered across the globe.
I also posted information about the
pages in selected discussion groups on the Internet, like
rec.backcountry and rec.arts.books.
I still search the Web now and then for
other references to Edward Abbey; when I find one, I
inform the owner of that page that there is now a
dedicated site for Ed and that he or she is welcome to
add a link to it.
And that's one of the
secrets of Web success: to get as many people as possible
to learn about your site, you have to maximize the number
of links to it.
The Word Spreads
Soon after I made Abbey's
Web public, readers started adding their own comments on
different topics, just as I had hoped. Abbey's Web was
growing!
I also got a lot of positive feedback
via e-mail. It has been very rewarding to get all these
nice words from people who really appreciate what I have
done. I have even received Edward Abbey books and audio
and video tapes in the mail from appreciative
readers.
One suggestion from visitors to Abbey's
Web that kept popping up was that it would be nice to
have a forum were people interested in Abbey could meet
and discuss his life and work. In the analog world, you
would have to get a bunch of people together in a room or
maybe set up a conference call to discuss something. On
the Internet, you create a mailing list or maybe a
newsgroup instead. By subscribing to a mailing list you
get electronic mail from other subscribers; if you reply,
your mail is sent out to all the other subscribers. This
way you can keep up a discussion without being restricted
by such worldly things as time zones and physical
distances.
I located some free software, called
majordomo (14), that makes maintaining a mailing list
easy. I called the list abbeyweb and was allowed to put
it up on my employers' server. There are now about 120
subscribers who engage in sometimes lively debate. All
the articles posted to the mailing list are archived in
Abbey's Web using another free program, this one called
hypermail (15), which sorts articles by date, author, or
subject.
To become a subscriber to abbeyweb,
just send the line subscribe in the body of an e-mail
message to: abbeyweb-request@abbeyweb.net
With a little luck and some help from
friends of the author's work, Abbey's Web will continue
to grow. The bibliography in Abbey's Web is updated
whenever I get more information about some book or a new
book is published. As the Internet grows, more and more
people discover Abbey's Web and add their own comments. I
also plan to add a gallery of some sort, where photos,
essays, poems, and so on can be displayed.
In short, my experience with publishing
on the World Wide Web has shown me that it is cheap, fun,
easy, and potentially very rewarding. Please visit
Abbey's Web and see for yourself.
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